As I’ve went through this journey of the spirits world, I’ve amassed a great amount of knowledge on what makes a brand successful. This varies in a multitude of business approaches to outlooks on customer approach, and even how to deal with staff to efficiently grow.

With all that being stated, I’ve decided to highlight certain segments of business to give free advice to everyone looking to start and grow their brand. Where I’ve decided to start is the expectation of what your distributor does for your brand. This way you have a realistic mindset about how you’re going to grow your brand in every state, especially the states you don’t live in.

So many brands end up with short lived spurts in states or constantly switching distributors due to unrealistic expectations! Brands will think that it’s the distributor’s responsibility to grow their brand in their area, the distributor’s team is responsible for talking to all stores/bars/restaurants for them, and making sure their brands are constantly in stock.

They think these things for a multitude of reasons. Some just because of unrealistic expectations, could be wishful thinking, or they’ve been promised said actions by the distributor. What’s the truth though? Below I explain the general expectations all brands should have for their distributors and what they should be doing to make sure their brand sees the best success in every location their product is shelved.

Distributor’s Responsibility

@tequila_lovers_anonymous

Free consulting advice from a spirit brand consulting and distributor owner. It’s your brand, not the distributor’s. Take the proper steps to grow your brand instead of fully relying on your distributor and their team. #tequilaloversanonymous #distributor #brandadvice #spiritbrands #tequila

♬ original sound – Tequila Lovers Anonymous

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